The Importance of Habit Formation in Product Development

In your book, you give an example where users feel a pang of loneliness and before rational thought occurs, you're scrolling through your Facebook feed. That's the essential leap that a habit forming product has to make: They have to cross this gap of becoming purely externally triggered. And overall, I mean, that's a lot of information to process that what you just went through. But at the same time, it's so simple. It's just four steps. The research behind it is also fascinating because it spans such a large time scale. B.F. Skinner was doing his behavioral research on pigeons 70 something odd years ago, whereas the IKEA research that you mentioned took