The Future of Habit-Focusing Processes

The book Hook was published in 2014, but you started writing a blog in 2012. So it's safe to say that things have changed since then. Do you think the most impactful change we're going to see is a deepening of our understanding of the habit-forming processes in our minds and how to take advantage of them? Or do you think the more impactful change will be sort of a broadening of our ability to apply what we know across a wider breadth of industries?