AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
App Marketing by App Masters
Meta Ads Unlocked: How to Make Facebook Your Primary Growth Channel
Jul 8, 2024
Expert Marcus Burke shares insights on Meta ads intricacies, SKAN, AEM, Web2app, creative testing, and scaling campaigns. Strategies for lookalike audience creation, ad campaign optimization, conversion tracking challenges, and A/B testing creatives. Tips on increasing subscriptions, prolonging ad creatives lifespan, and optimizing cost efficiency in Facebook ads. Insights on app install costs, ASO strategies, and competitor creatives in Meta Ads Library.
01:26:49
Episode guests
AI Summary
Highlights
AI Chapters
Episode notes
Podcast summary created with Snipd AI
Quick takeaways
- Meta Ads not to be treated as a singular channel
- Focus on quality over quantity for Meta ad conversions
Deep dives
Focus on Authentic Emojis for Unique In-App Messaging
Elevate in-app messaging with FOGY custom emojis for genuine communication across platforms. FOGY's authentic emojis enhance individual chats and mass communications, seamlessly integrating into favorite platforms.
Get the Snipd
podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any
moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share
& Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode