App Marketing by App Masters

Meta Ads Unlocked: How to Make Facebook Your Primary Growth Channel

23 snips
Jul 8, 2024
Guest
Marcus Burke
Expert Marcus Burke shares insights on Meta ads intricacies, SKAN, AEM, Web2app, creative testing, and scaling campaigns. Strategies for lookalike audience creation, ad campaign optimization, conversion tracking challenges, and A/B testing creatives. Tips on increasing subscriptions, prolonging ad creatives lifespan, and optimizing cost efficiency in Facebook ads. Insights on app install costs, ASO strategies, and competitor creatives in Meta Ads Library.
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ADVICE

Follow Marcus Burke

  • Follow Marcus Burke on LinkedIn for Meta ads insights.
  • Connect with him to learn more.
INSIGHT

Meta's Vast Reach

  • Meta boasts 4 billion active users across its family of apps, offering significant scalability.
  • It provides transparent ad placements and diverse strategies like Web2App and direct installs.
ADVICE

Initial Meta Setup

  • New Meta advertisers should use the free Meta SDK for initial setup.
  • Track key events like trial starts for subscription apps.
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