App Marketing by App Masters cover image

Meta Ads Unlocked: How to Make Facebook Your Primary Growth Channel

App Marketing by App Masters

00:00

Optimizing App Campaigns and ASO Strategies

The chapter delves into the best days for running app campaigns and optimizing conversions, discussing the importance of keyword competitiveness in ASO and user behavior for branded searches. Insights are shared on testing ad campaigns, focusing on download volume over keyword rankings, and improving app descriptions for increased conversions. The conversation transitions to an app audit segment and a dad joke competition, emphasizing the significance of clear messaging, effective keyword usage, and visual elements in app store ad campaigns for better engagement and conversion rates.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app