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17min chapter
Meta Ads Unlocked: How to Make Facebook Your Primary Growth Channel
App Marketing by App Masters
Optimizing App Campaigns and ASO Strategies
The chapter delves into the best days for running app campaigns and optimizing conversions, discussing the importance of keyword competitiveness in ASO and user behavior for branded searches. Insights are shared on testing ad campaigns, focusing on download volume over keyword rankings, and improving app descriptions for increased conversions. The conversation transitions to an app audit segment and a dad joke competition, emphasizing the significance of clear messaging, effective keyword usage, and visual elements in app store ad campaigns for better engagement and conversion rates.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode