Expert Marcus Burke shares insights on Meta ads intricacies, SKAN, AEM, Web2app, creative testing, and scaling campaigns. Strategies for lookalike audience creation, ad campaign optimization, conversion tracking challenges, and A/B testing creatives. Tips on increasing subscriptions, prolonging ad creatives lifespan, and optimizing cost efficiency in Facebook ads. Insights on app install costs, ASO strategies, and competitor creatives in Meta Ads Library.

Marcus Burke, an Independent Consultant specializing in Meta ads, discusses the benefits of Meta Ads's vast reach and precision targeting. He shares tactics for scaling subscription apps, including starting with broad targeting and gradually becoming more specific. Burke emphasizes the importance of strategic targeting, creative diversity, and navigating SKAN with patience for successful ad campaigns.