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21min chapter
Meta Ads Unlocked: How to Make Facebook Your Primary Growth Channel
App Marketing by App Masters
Optimizing Lookalike Audience Creation and Meta Ad Campaigns on Facebook
This chapter provides insights on creating lookalike audiences on Meta (Facebook) by starting with a minimum of 1,000-2,000 entries for accurate matches, having at least 10,000 high-quality customers for better targeting, and understanding the importance of specific conversion events for optimal ad performance. It also discusses the process of meta creative testing, strategic ad creative testing to prevent overshadowing, the effectiveness of meta ads in increasing App Store search downloads, and the benefits of using Advanced Event Measurement (AEM) over scan for more accurate tracking and data analysis in ad campaigns.
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Discover
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