App Marketing by App Masters cover image

Meta Ads Unlocked: How to Make Facebook Your Primary Growth Channel

App Marketing by App Masters

00:00

Optimizing Lookalike Audience Creation and Meta Ad Campaigns on Facebook

This chapter provides insights on creating lookalike audiences on Meta (Facebook) by starting with a minimum of 1,000-2,000 entries for accurate matches, having at least 10,000 high-quality customers for better targeting, and understanding the importance of specific conversion events for optimal ad performance. It also discusses the process of meta creative testing, strategic ad creative testing to prevent overshadowing, the effectiveness of meta ads in increasing App Store search downloads, and the benefits of using Advanced Event Measurement (AEM) over scan for more accurate tracking and data analysis in ad campaigns.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app