5min chapter

App Marketing by App Masters cover image

Meta Ads Unlocked: How to Make Facebook Your Primary Growth Channel

App Marketing by App Masters

CHAPTER

Optimizing Cost Efficiency in Facebook Advertising Campaigns

Exploring the strategy of setting cost caps and bid caps in testing campaigns for meta ads to improve efficiency and performance. Discussion on starting campaigns with high bid caps and gradually adjusting them to find the optimal bid, despite potential occasional underspending.

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