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11min chapter
Meta Ads Unlocked: How to Make Facebook Your Primary Growth Channel
App Marketing by App Masters
Challenges and Strategies in App Conversion Tracking and Optimization
Exploring the complexities of accurately measuring conversions on platforms like Meta, MMP, and App Store Connect, focusing on the importance of actual revenue data over impressions or trials reported by platforms. Discussing strategies for tracking trial start goals, optimizing app store presence with keyword strategies, and running meta ads efficiently to enhance app scaling and reduce costs.
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