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10min chapter
Meta Ads Unlocked: How to Make Facebook Your Primary Growth Channel
App Marketing by App Masters
Strategies for Increasing Subscriptions and Optimal Advertising Channel for Indie Developers
The chapter discusses effective strategies for increasing subscriptions by focusing on valuable conversion events over quantity and optimizing funnels. It emphasizes the benefits of starting with Apple Search ads for indie developers with limited budgets, highlighting their ease of management and user behavior insights. The speakers stress the importance of testing creatives based on type rather than audience variations, and suggest budget allocation and consistency in testing for optimal results.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode