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Meta Ads Unlocked: How to Make Facebook Your Primary Growth Channel

App Marketing by App Masters

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Strategies for Increasing Subscriptions and Optimal Advertising Channel for Indie Developers

The chapter discusses effective strategies for increasing subscriptions by focusing on valuable conversion events over quantity and optimizing funnels. It emphasizes the benefits of starting with Apple Search ads for indie developers with limited budgets, highlighting their ease of management and user behavior insights. The speakers stress the importance of testing creatives based on type rather than audience variations, and suggest budget allocation and consistency in testing for optimal results.

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