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How Shake Shack's strategy elevated "quality" beyond the obvious

Jan 14, 2023
35:50
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1
Introduction
00:00 • 2min
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2
Shake Shack: A New Strategy for Quality
02:14 • 5min
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3
The Magic of Shake Shack
07:38 • 5min
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4
How to Tell the Story of Quality Ingredients
12:19 • 4min
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5
The Importance of Reputation in a Recession
16:41 • 4min
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6
The Importance of Word of Mouth in Shake Shack
21:03 • 3min
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7
Shake Shack and the Late Night Chef Culture
23:53 • 2min
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8
The Importance of Strategic Directions for Shake Shack
25:45 • 3min
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9
The Importance of Worth in Shake Shack
28:50 • 2min
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10
The Anti Tagline of the Campaign of for What It's Worth
30:26 • 5min
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When the QSR brand asked for a focus on quality, Preacher's Head of Strategy Marika Wiggan and Founder Seth Gaffney found a way to reframe it... For What it's Worth.  

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