
How Shake Shack's strategy elevated "quality" beyond the obvious
On Strategy Showcase
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The Magic of Shake Shack
Seth Meyers: Is Shake Shack sort of a nod back to the 50s and Americana? Or why Shake Shack? He says there's a lore that Danny Meyer, who if listeners aren't familiar is a fusion square hospitality group,. And fine dining restaurant tour. So he was trying to conjure up with this Shake Shack roadside feel of a burger joint. But what we were finding, and we'll talk more about this later, is just how many people didn't have that as an orientation point for their experience.Meyers: Chick-fil-A is probably one that everyone kind of looks to and for inspiration on how to scale that specialness.
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