How to Tell the Story of Quality Ingredients

Seth Meyers: We're living in a category that people have been trained to expect a quality. Quality is still about we really care about our ingredients, and I think it's becoming wallpaper to people. So the job we were doing was how do we tell the story about quality ingredients that doesn't just stop at the ingredients; find something bigger and more of a brand story that we can tell within that? Marika Kinsman: The word quality has been used and abused in fast food for forever where you're like, fast or fast food is like quality can be cheap. And so we talked in those early days around, can we move from value or quality into a conversation about