How Shake Shack's strategy elevated "quality" beyond the obvious
On Strategy Showcase
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The Importance of Strategic Directions for Shake Shack
Shake Shack has been in business for almost two decades. The company is trying to change the way people think about Shake Shack and its food. In a Q&A, co-founders share their thoughts on how they got from idea of not getting into QSR traps until now.
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