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How Shake Shack's strategy elevated "quality" beyond the obvious

On Strategy Showcase

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The Importance of Reputation in a Recession

The first foray anybody will ever have into it is the food itself. Their whole philosophy is stand for something good as a company. They wanted people to understand why, especially in a time when you're living in a recession and you've been trained to think that a burger should be two burgers for $2.99.

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