
How Shake Shack's strategy elevated "quality" beyond the obvious
On Strategy Showcase
00:00
The Importance of Reputation in a Recession
The first foray anybody will ever have into it is the food itself. Their whole philosophy is stand for something good as a company. They wanted people to understand why, especially in a time when you're living in a recession and you've been trained to think that a burger should be two burgers for $2.99.
Transcript
Play full episode