The Anti Tagline of the Campaign of for What It's Worth

Shake Shack has launched a new campaign with the tagline for what it's worth. Seth Meyers: The brand had really grown the business through word of mouth that had grown through earned media and exposure. But when you guys decide to do a brand campaign, it's sort of a different attitude that the organization has to have towards that. He says there were challenges in finding an objective point of view but they've come out on top so far.