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How Shake Shack's strategy elevated "quality" beyond the obvious

On Strategy Showcase

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The Importance of Worth in Shake Shack

Shake Shack is celebrating its 10th anniversary this year. The company's founder and CEO talks about the importance of worth in a fast-food environment. "We were all eating it, we were like, hell yeah," says Shake Shack co-founder Steve Wozniacki.

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