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Google’s Auction Model Explained
- Google's ad auction maximizes profit by matching ad bids with the value of captured customers through a sales funnel.
- Small efficiency improvements in the funnel translate directly into greater ability to outbid competitors and win customers.
Use Your Business as Its Own Ad
- Improve your business funnel by integrating marketing into the customer experience itself.
- Use live demonstrations or product features as organic advertising to naturally attract customers.
Chasm Between Early Adopters and Masses
- Product appeal differs starkly between early adopters who want coolness and the masses who want functionality.
- Crossing from early adopters to the mainstream is a chasm many businesses fail to bridge.