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Appealing to Consumers

Seth Godin's Startup School

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I've Done It on Purpose

i think that she had naive wisdom a so, you know, i've given her my books, and we've talked a little bit about this. She would take ten minutes to explain what nam prick is and why you want to dip your carrots in it,. And so that was her instinct, but it happened to work. But i've also seen people who have done it on purpose... You open a business that's suppos be exclusive, and even though it's empty in the back, will you make them wait behind the velvet rope? Well, they like the velvet rope. That's why they're there.

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