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Appealing to Consumers

Seth Godin's Startup School

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How Much Does It Cost to Get a Client?

If i succeed in my case against fiser, i'm going to make a hundred thousand dollars per person in profit. That's how much it costs me to make a sale using this. Do you see why? Make sense? O, right. A. So clearly, i should buy as many of these people as i can for four thousand dollars,. because my revenue from each one is a hundred million dollars.

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