
Appealing to Consumers
Seth Godin's Startup School
00:00
Tie Food in New York City, 20 Years Ago
A group of people in new york who go out to eat, there's a group here that want to go to places that haven't been in new times yet. At its peak, 300 thousand people a month used chowhound dot com. Of the half hundred ad 50 thousand, probably only 50000 were interested in tie food. So by making the perfectt for these ten thousand people, what she did was she made it irresistible to them. She had a monopoly on interesting tie food 20 years ago, 15 years ago. Now we can talk about the whole life thing which is also loving being able to make money.
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