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Appealing to Consumers

Seth Godin's Startup School

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What's My Cost of a Click?

In every business, there's an amount of money you're willing to pay to get the attention of the masses. If your competitor realizes that you don't need two pages to get some on zmal address, but only one page, they're gong to be five times more efficient than you are at running this funnel. So if i think about a you may have seen these tours they have in various cities, where there they use old world wor to amphibious boats. They drive tho the city, and then it hits the river, and it drives on the river as a boat. And what they tecome duck tours, and they give everyone on the boat this really annoying duck noise thing

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