Decoder with Nilay Patel How influencers are changing advertising with Digitas CEO Amy Lanzi
7 snips
Oct 17, 2024 
Amy Lanzi, CEO of Digitas, shares her expertise on the shifting advertising landscape, focusing on the growing impact of influencers and creators. She discusses how brands are moving away from traditional advertising towards authentic partnerships with content creators. Lanzi emphasizes the importance of data intelligence in understanding younger audiences and the challenges posed by AI. She also explores the evolving definitions of creators versus influencers, highlighting the critical need for brands to maintain authenticity in a crowded digital space.
AI Snips
Chapters
Transcript
Episode notes
Networked Experiences
- Digitas' new positioning focuses on networked experiences, prioritizing understanding consumers to earn a place in their network.
- This involves building loyalty and driving sales by understanding consumers' channels and preferences.
Scaled Data for Consumer Insights
- Digitas leverages scaled data offerings, like Epsilon, to gain a comprehensive view of consumers across various platforms.
- This approach allows them to understand purchase behavior and tailor interactions based on individual preferences.
Digitas' Evolution
- Digitas has evolved from a human-based direct marketing approach in 1980 to leveraging data and technology.
- Now, collaboration with platforms like Amazon, using data and tech, is essential for competition.