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9min chapter
How influencers are changing advertising with Digitas CEO Amy Lanzi
Decoder with Nilay Patel
Navigating the New Advertising Landscape
This chapter examines the challenges and opportunities in advertising amid the rise of algorithm-driven platforms and shifting consumer behaviors. It emphasizes the importance of authenticity in brand-creator partnerships and the strategic navigation of evolving social media channels like TikTok and Instagram. The discussion also touches on the implications of regulatory changes affecting major players like Google and the potential benefits of increased competition in the advertising space.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode