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16min chapter
How influencers are changing advertising with Digitas CEO Amy Lanzi
Decoder with Nilay Patel
Navigating the Evolving Advertising Landscape
This chapter examines the transformative role of Digitas within the Publicis Group as a networked experience agency, focusing on modern advertising strategies aimed at enhancing consumer engagement. It highlights the shift from traditional advertising platforms to influencer-driven brand deals, emphasizing the necessity of data intelligence for understanding audience dynamics, especially among younger generations. The discussion also explores the cultural and operational frameworks behind Digitas' decision-making and its strategic acquisition in the influencer marketing space.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode