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14min chapter
How influencers are changing advertising with Digitas CEO Amy Lanzi
Decoder with Nilay Patel
Creators vs. Influencers: Navigating the Marketing Landscape
This chapter explores the evolving definitions and perceptions of 'creators' versus 'influencers' in advertising and social media marketing. It highlights the shift in focus from traditional PR to influencer marketing, analyzing its implications for brand authenticity and consumer trust. Through case studies and discussions on platform dynamics, the chapter emphasizes the challenges brands face in maintaining identity amidst a crowded digital marketplace.
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Discover
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Listen to the best highlights from the podcasts you love and dive into the full episode