Amy Lanzi

Amy Lanzi, CEO of Digitas, shares her expertise on the shifting advertising landscape, focusing on the growing impact of influencers and creators. She discusses how brands are moving away from traditional advertising towards authentic partnerships with content creators. Lanzi emphasizes the importance of data intelligence in understanding younger audiences and the challenges posed by AI. She also explores the evolving definitions of creators versus influencers, highlighting the critical need for brands to maintain authenticity in a crowded digital space.