Decoder with Nilay Patel How brands and creators are fighting for your attention — and your money
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Sep 15, 2025 
Hank Green hosts a conversation with Amy Lanzi, CEO of Digitas and an expert in modern marketing. They dive into the shift from traditional advertising to digital strategies, exploring the impact of AI and the role of creators in the content landscape. Amy shares insights on capturing consumer loyalty through storytelling and collaboration, especially with platforms like TikTok and Reddit. They discuss the balance between data and creativity and the importance of personalization and trust in navigating today's advertising challenges.
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Early Career Shaped By Airlines
- Amy Lanzi recounts her first job as a yield management analyst at American Airlines and how routes determined overbooking decisions.
- She learned customer service lessons from handling oversold flights and working at airport gates.
From Ads To Modern Marketing
- Digitas reframes from a traditional ad agency to a modern marketing agency focused on capability and data-driven personalization.
- Brands must build real stories and market presence before trying to 'win' algorithms with bidding tactics.
Define Your Right To Win
- Define your brand's 'right to win' before spending on channels or creators.
- Balance recruitment and retention investments to build a sustainable customer flywheel.