Decoder with Nilay Patel cover image

How brands and creators are fighting for your attention — and your money

Decoder with Nilay Patel

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Navigating Trust and Measurement Challenges in Advertising

This chapter explores the complexities of trust and measurement in advertising, focusing on how various data partners present their results. It highlights the necessity of balancing immediate sales with long-term brand favorability and discusses the potential for broader sponsorship opportunities to strengthen consumer connections.

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