How brands and creators are fighting for your attention — and your money
Decoder with Nilay Patel
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Navigating the Complexities of Ticket Sales and Advertising
This chapter explores the intricacies of airline ticket sales, focusing on yield management strategies and how consumer behavior impacts overbooking decisions. Through personal anecdotes, it also examines the evolution of advertising from traditional methods to data-driven marketing approaches in today's digital landscape. The discussion highlights challenges in both airline travel and advertising, emphasizing the importance of understanding consumer psychology and evolving engagement models.
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