How brands and creators are fighting for your attention — and your money
Decoder with Nilay Patel
00:00
Navigating Brand Strategy in the Attention Economy
This chapter explores the strategic approaches brands must adopt to capture and retain consumer loyalty in a competitive marketplace. Highlighting the significance of storytelling, creator collaborations, and understanding the 80-20 rule, it underscores the dual focus on customer acquisition and retention. Additionally, it examines the innovative practices of modern marketing agencies and the impact of platforms like TikTok and Reddit on brand engagement and marketing strategies.
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