Decoder with Nilay Patel cover image

How brands and creators are fighting for your attention — and your money

Decoder with Nilay Patel

00:00

Marketing Small Brands and Refreshing Beverages

This chapter features advertisements focused on securing .tech web domains for branding and introduces Neutral Vodka Seltzer as a refreshing choice. It also explores how advertising agencies strategize to communicate the value proposition of small e-commerce brands, emphasizing the importance of a resonant brand narrative.

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