5min chapter

Decoder with Nilay Patel cover image

How influencers are changing advertising with Digitas CEO Amy Lanzi

Decoder with Nilay Patel

CHAPTER

Understanding Influencer Acquisitions and Technological Innovations in Advertising

This chapter explores the growing trend of major companies acquiring influencer firms, emphasizing the technological innovations and cultural fit that contribute to successful integrations. It highlights the importance of authentic relationships with creators to boost brand engagement and the role technology plays in shaping marketing strategies.

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