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10min chapter
How influencers are changing advertising with Digitas CEO Amy Lanzi
Decoder with Nilay Patel
The New Era of Brand Marketing
This chapter explores the shift in brand marketing strategies, particularly for small brands harnessing the power of digital creators over traditional agencies. It discusses the evolving roles of influencers as creative directors and the need for brands to adapt their growth strategies over time. The dialogue also emphasizes the challenges posed by AI in advertising and the importance of maintaining brand integrity amidst rapid technological changes.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode