DTC POD: How The Best Brands Are Built

#286 - Meghan Higney - From Banking to Branding: Revolutionizing the Slip-On Footwear Industry With Message

Aug 3, 2023
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Episode notes
1
Introduction
00:00 • 2min
2
The Importance of Being a Consumer
02:16 • 2min
3
How I Found True Botanicals
04:01 • 4min
4
True Botanicals: An Early Stage Brand
07:35 • 2min
5
How to Build a Direct Brand
10:00 • 3min
6
The Power of Intentionality in Direct Marketing
13:00 • 2min
7
The Path to a Successful Botanical Business
14:54 • 3min
8
The True Botanical Journey
18:17 • 4min
9
The Importance of a Bigger Scale
22:25 • 2min
10
How to Solve a People Problem
24:21 • 3min
11
How to Start a Brand
27:12 • 3min
12
The Importance of Understanding the Demand Side of Shoes
30:13 • 2min
13
How to Be a Successful Founder
31:58 • 2min
14
The Importance of Conviction
34:27 • 2min
15
The Importance of a Tight Supply Chain
36:46 • 2min
16
How to Launch a Shoes Company
39:16 • 3min
17
How to Balance Profitability and Hyperscale
42:24 • 2min
18
How to Build a Profitable Generational Brand
44:03 • 2min
19
The Importance of Expectations
46:24 • 2min
20
How to Grow Your Business Profitably
48:38 • 3min
21
Megan Higney on the Journey to a Better Future
51:14 • 2min