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#286 - Meghan Higney - From Banking to Branding: Revolutionizing the Slip-On Footwear Industry With Message
DTC POD: How The Best Brands Are Built
How to Build a Direct Brand
When I joined TB, we had some beautiful products when I joined. We were in like a couple of, we were in a couple of spas. Our DSE business was very, very nascent, but we saw, we knew we had a well-retained customer who liked the product. And so it was a gift from a DSE perspective because it was like, great, we've proven this product market fit. Now, how do we think about building a direct brand? How do weThink about our channels?
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