4min chapter

DTC POD: How The Best Brands Are Built cover image

#286 - Meghan Higney - From Banking to Branding: Revolutionizing the Slip-On Footwear Industry With Message

DTC POD: How The Best Brands Are Built

CHAPTER

How I Found True Botanicals

At TA found that I loved consumer products, but resisted it a little bit because often in those settings, you are the woman around the table. From TA, started sort of playing in some of my what now I can connect the dots looking back, kind of entrepreneurial endeavors. My angel investor was the person who she was building that evergreen fund with. And so he knew, you know, my mindset and how I think about building brands and longevity in brands.

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