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#286 - Meghan Higney - From Banking to Branding: Revolutionizing the Slip-On Footwear Industry With Message
DTC POD: How The Best Brands Are Built
The Power of Intentionality in Direct Marketing
I think I watched the customer get more sophisticated and that they couldn't find you in these various places and still know that they could come directly and get to know you as a brand. There is opportunity in how you can find and how you can show up on that customer's journey in other ways. You know, at a lower margin because of wholesale, offline or e-comm wholesale can actually be better contribution margin than what you're seeing if you're throwing a bunch of dollars at these paid channels. But now hindsight being 20, 20, I'm like, this is where it's such a gift to deal with intentionally build message with that knowledge.
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