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#286 - Meghan Higney - From Banking to Branding: Revolutionizing the Slip-On Footwear Industry With Message

DTC POD: How The Best Brands Are Built

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The Importance of Expectations

"I'm not here to kick my seat up and build a brand that's like paying me and a couple people and not to have a great life. Like I'm building a brand to make an impact, you know," he says. "If it's telling me the market, the customer is telling me, oh, there's it there, there, then I need to make sure that I can go after that." He adds: "The good news is the expectations are really mine, right?"

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