4min chapter

DTC POD: How The Best Brands Are Built cover image

#286 - Meghan Higney - From Banking to Branding: Revolutionizing the Slip-On Footwear Industry With Message

DTC POD: How The Best Brands Are Built

CHAPTER

The True Botanical Journey

I was so interested, but I didn't know footwear. The true botanical journey is what informed my ultimate like, oh, yeah, this one's mine. We were so lucky to bring incredible people around the brand. There were so many learnings about how growth can mean that one person who's right for something at one time isn't in the right spot. That could mean that you get really creative and you ask yourself the question, where do you fit?

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