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#286 - Meghan Higney - From Banking to Branding: Revolutionizing the Slip-On Footwear Industry With Message
DTC POD: How The Best Brands Are Built
How to Launch a Shoes Company
There was so much pushback. I love the people multi generational. They are not used to innovating. So we're seeing conversion off of articles that you wouldn't expect. There's some ridiculous numbers, even with big budgets, but numbers I've never seen before. Like this is people are ready for a new option here. And we're pretty clear and we've gotten the data feedback that we're pretty spot on about who this customer is.
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