Stacking Growth | The B2B Marketing Podcast

S3 E08 - Smashing Through the Audience Growth Ceiling | Dan Sanchez - Director of Inbound Marketing @ Element451

Apr 27, 2023

55:07

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Episode notes

Introduction

5min

The Importance of Experience in Higher Education

3min

The Importance of Verticalization in the SaaS Industry

3min

The Importance of Verticalization in CRM

2min

The Path to Audience Growth

2min

How to Grow an Audience

5min

How to Accelerate Your Audience Growth With Paid Media

3min

How to Change Management for Your Company

3min

How to Build an Audience

4min

10.

How to Test Your Content With Your Ideal Buyers

4min

11.

How to Build an Audience on Twitter and LinkedIn

3min

12.

How to Keep Up With Your LinkedIn Volume

3min

13.

How to Get Chris to Comment on Your Posts

2min

14.

How to Hit the Audience Growth Ceiling

3min

15.

How to Graduate Your Audience

5min

16.

How to Monetize Your Content Marketing Campaign

3min

Today Cassidy and Carl are joined by Dan Sanchez, Director of Inbound Marketing at Element451 to chat about audience growth, among other podcast and personal brand insight and advice!

He starts by tracing his journey through shifting industry, why he moved into Higher Education, and how to align experience with passion when making a move. He then dives into the importance of vertical systems in SaaS, the impact of vocabulary change from “Marketing” to “Audience Growth”, the biggest problem companies face when trying to grow their reach, and more!

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