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S3 E08 - Smashing Through the Audience Growth Ceiling | Dan Sanchez - Director of Inbound Marketing @ Element451

Stacking Growth | The B2B Marketing Podcast

CHAPTER

How to Change Management for Your Company

Dan Cassie: Change management is the biggest challenge that I find that they face. He says it's lots of conversations and takes a little bit longer to change everything in two weeks. The CEO so far has been very cooperative with me on things but he said some CEOs are like unyielding in their opinions. "I've definitely worked for CEOs in the past that would not even let you hear out your argument without getting angry" DanCassie: You have to nurture the relationship build affinity with people way ahead of time.

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