Stacking Growth | The B2B Marketing Podcast cover image

S3 E08 - Smashing Through the Audience Growth Ceiling | Dan Sanchez - Director of Inbound Marketing @ Element451

Stacking Growth | The B2B Marketing Podcast

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The Importance of Verticalization in the SaaS Industry

The CRM for education is a vertical SaaS application. When you have a vertical system they not only know how to support you better, the customer success is all focused on just colleges. The tool can be accommodated just for applicants. That's powerful and it's worth leaning towards rather than Salesforce.

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