The Path to Audience Growth

I really saw this bubbling up again back in the sweet fish days not only yourself but I think you and James really started going down this path of the emphasis and the focus on audience which I thought was awesome. So like how did um walk me how did that become a thingYeah that became a thing that became the thing because of James and it's really because of James's insight into the market  that people just don't want to podcast they don't need to be known for one thing so much as an audience is what clients care about. And at the time I was like whatever you're the boss I'll I'll take I don't care about the title so I'll run