Stacking Growth | The B2B Marketing Podcast cover image

S3 E08 - Smashing Through the Audience Growth Ceiling | Dan Sanchez - Director of Inbound Marketing @ Element451

Stacking Growth | The B2B Marketing Podcast

CHAPTER

How to Monetize Your Content Marketing Campaign

The first thing you have to do is take the monetization hat off for a little bit and focus just on building an audience right because that's the first thing that kills most most companies they're focused on content marketing. provided you got something going there's so many ways to monetize it, especially once you get people in the newsletter where you can really start to stick a bunch of hooks going back to your corporate brand within your newsletter. Think about how huzzpods hub spots doing it with the hustle there's a case study right there of how they're monetizing it already  that's good stuff man i look forward to you the book you should definitely write it um i

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