GTM Live RV 92 - Overcoming the B2B Tech Struggle with Go-to-Market Strategy | ForwardSlash Podcast
21 snips
Aug 15, 2023 
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7 8 9 10 11 12 13
Introduction
00:00 • 5min
The Role of Revenue Operations in Demand Waterfall
04:30 • 2min
The Reality of the Market Is Smaller and Shrinking Markets
06:37 • 4min
How to Have a High CAC Payback
10:59 • 2min
How Refined Labs Can Help You Scale Your Business
13:08 • 2min
The Transformation of a B2B Company's Website
15:33 • 4min
How to Figure Out the Price of a Product Before Engaging With a Sales Rep
19:37 • 4min
The Pros and Cons of PLG
23:54 • 4min
How to Drive Change in an Industry
28:14 • 2min
The Art of Product Marketing
30:30 • 2min
Building the Vault: A Network of Forward-Thinking and Innovative B2B Marketing Teams
32:41 • 2min
How to Talk to Your Customers Effectively
35:01 • 4min
The Importance of Owning a Direct Relationship With a Customer
39:11 • 2min