RV 92 - Overcoming the B2B Tech Struggle with Go-to-Market Strategy | ForwardSlash Podcast
GTM Live
00:00
The Role of Revenue Operations in Demand Waterfall
In science, you have milliliters and how to standardize way to measure blood pressure. In go-to-market, we have none of those things. Every company defines pipeline the same. It's not really pipeline. All these companies are over there following with the company that built $100 million in pipeline that they win at 4%. Instead, we would like to make it more of a science where we have actual standardized data.
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