RV 92 - Overcoming the B2B Tech Struggle with Go-to-Market Strategy | ForwardSlash Podcast
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How to Have a High CAC Payback
If your customer acquisition cost is lower, it means that you get more customers with the same amount of money. I'd like to pick your brain around some marketing websites. For the grand majority of B2B tech companies, the website experience is pretty much the same for prospects as it is customers.
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