RV 92 - Overcoming the B2B Tech Struggle with Go-to-Market Strategy | ForwardSlash Podcast
GTM Live
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The Transformation of a B2B Company's Website
The website actually does become something that we do before we actually push buttons in paid channels. You got demand creation after that, which is going to be cold audiences on primarily paid social channels targeted at customers. That's the whole process. Over a 12 month period of time, you take a company from where they are right now to changing the entire attribution and KPI system.
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