RV 92 - Overcoming the B2B Tech Struggle with Go-to-Market Strategy | ForwardSlash Podcast
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The Art of Product Marketing
The ABM framework breaks every job into eight steps. It can be anything from a website strategy to a content strategy ideation process. Most tools operate in the execute and monitor phase. Many companies are adopting ABM because they want to move from a lead-based model to an account-based model.
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